Hello, Accidental Marketer!

We teach Australia’s ‘somebody-had-to-do-it’ non-marketing folk how to do better marketing.

Accidental Marketer pineapple with google eyes and glasses

Blitz-it Bootcamp

Run live, online over 6-weeks. Rated 4.8 stars.

Accidental Marketers grow better together

In businesses across Australia, Accidental Marketers look after marketing things because somebody had to do it.

Accidental Marketer, my boss made me do it lemon person.

You are the cheery receptionist or weary boss’s kid. Frazzled partner of a self-employed tradie. The overworked business owner whose brilliance elsewhere doesn’t shine in the 'creative' world.

You are the Accidental Marketer.

 

Everything you've achieved so far you've probably figured out alone.

 

You're doing great things. But going solo can be confusing, exhausting, and hit-and-miss without a professional marketer in the mix. 

Accidental Marketer, my boss made me do it lemon person.

We want to help you (or the Accidental Marketer in your business) think more like a marketing pro.

 

We'll help you look up from the detail to approach what you do more strategically. And the expert knowledge, guidance and tips you'll learn will help you keep doing your own marketing better.

 

If you'd like to be a more confident and effective marketer for the business you're in, check out our 6-week Blitz-it Bootcamp, coaching packages, or Monthly Mix.

Accidental Marketer, my boss made me do it lemon person.

What's your tonic?

Blitz-it Bootcamp

Learn marketing & behavioural science secrets to great marketing! Delivered by an expert live online, in 6 weekly doses in a small group.

Monthly Mix

Get a steady infusion of expert guidence and group wisdom to strengthen your plans, and keep you focussed more on the things that matter most.

Coaching

Unlike general business coaches, we help you deep dive into your marketing and strengthen decision-making. Learn about our fixed and flexi options.

Meet the fresh face behind the fruity brand

Tania Cavaiuolo

The Accidental Marketer Australia was a rare 3am idea that made even more sense in the morning.

It's the creation of Tania Cavaiuolo, a Certified Practising Marketer and experienced communications expert.

 

She's known for successfully influencing and mentoring business leaders and early-career marketers to focus more on what matters most.

And Tania is passionate about building the capacity of people to do marketing that serves the business, not itself.

 

You can read more about Tania's marketing career achievements on our About page.

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We acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past, present and emerging, and all Aboriginal and Torres Strait Islander peoples today. Created on Kaurna land.

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