About
You'll find the Aussie spirit of mateship and give-it-a-crackedness alive and kicking here.
Whole reddish Passionfruit with googly eyes with a stem of a vine 
Serving up healthy tonic
The Accidental Marketer nurtures Australia's somebody-had-to-do-it marketing folk so they can do better things for the business they're in.
We use the social nature of adult learning to create a motivating blend of continuous learning, considered risk-taking and professional growth through expert guidance and group widsom of other Accidental Marketers. 
It is a place to...
  • learn & focus on your marketing
  • share your experiences & aspirations
  • ask questions & contribute to the discussion
  • exchange ideas, feedback & support
  • develop healthy business connections
  • respect people & confidences with good intent
  • listen & be heard without judgement 
It isn't a place to...
  • engage in pushy sales. No, just no.
  • dominate the conversation
  • criticise, patronise or look down on others
  • mine for secrets to sell to the competition 
  • find a life partner (if it happens we expect a wedding invite but we're not a dating network, OK?)
Our story, my promise
Tania Cavaiuolo
The Accidental Marketer Australia was one of those rare 3am inspirations that made even more sense in the morning.
It emerged in days, not months. And the more it came together, the more others excitedly told me how very needed it was.
 
 
 
The Accidental Marketer reflects my 20 years of experience as a Certified Practising Marketer helping business owners, organisational leaders and marketers focus more on what matters most. 
 
 
 
It also reflects my passion for my industry and developing the capacity of others.
Everything I've learned about developing early-career marketers went into creating this. From leading national teams, to running See Marketing & Communications, to being a UniSA and Australian Marketing Institute mentor. 
 
 
 
I stand for honest, sustainable marketing that's grounded in proven principles and serves the business. Not itself.
 
 
 
I promise to influence and guide you to becoming a more confident, strategic, and successful Accidental Marketer.
Tania Cavaiuolo
In her private life, Tania likes to spend time in the garden of her Adelaide home, walking for fitness, singing original songs at her 1906 grand piano, and cooking up a storm for family and friends.
Read Tania's detailed bio & career achievementsTania credits a respected mentor for identifying her potential as a marketer. She holds a Graduate Diploma in Marketing from UniSA where she learnt from some of the best minds in the Ehrenberg-Bass Institute for Marketing Science.

She has particular marketing expertise in professional services and for-purpose organisations, starting her career as Marketing Manager at BDO Adelaide.  

As Head of Marketing at the Leukaemia Foundation of Australia for eight years, Tania Cavaiuolo led national teams, digital transformation, and national multi-million dollar advertising and PR campaigns including the most successful World’s Greatest Shave in its twenty-something-year history. She also positioned the charity in Australia’s Top 10 in three consecutive PwC Transparency Awards. 

Since founding See Marketing & Communications in 2016, her marketing consulting and focus group research work have advanced the interests of clients including DVConnect, Cranlana Centre for Ethical Leadership, Royal Rehab NSW, COTA Insurance, Adelaide Uni, UniSA, Australian Wine Research Institute, Biological Services, Ambra Spirits, Career Development Association Australia, Animal Welfare League SA, Cancer Council SA, Carbon Neutral Adelaide, CSIRO Qld, Open State Festival, YourSAy, Animal Welfare League, Cancer Council SA, Career Development Association Australia, and the Great Wine Capitals global network. Whew!

She has also helped many sole traders and small business owners to position their brand with clarity, authenticity and impact.

Tania supports the empowerment of vulnerable women as a Director of Women's Legal Service SA and nurtures the next generation of leaders as a volunteer Mentor for the UniSA Business School and Australian Marketing Institute.

Others describe Tania as someone who ‘gets’ people quickly, challenges them respectfully, and conveys the value of their work to the world in clever ways that her clients love.  

You can connect with Tania on LinkedIn.
We value...
Connection
We grow & learn in the company of others.
Curiosity
We welcome all ideas experiences & questions.
Cheer
We celebrate, encourage, help & create healthy vibes.
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We acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past, present and emerging, and all Aboriginal and Torres Strait Islander peoples today. Created on Kaurna land.
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