About
We deliver interactive programs to help non-marketers do their own marketing better in a spirit of give-it-a-crackedness.
Accidental Marketers, give it a crack!
Being an Accidental Marketer doesn’t mean having an accidental approach.
Life will be easier when you learn the marketing and behavioural science principles the professionals use, and how to apply them in your own business.
From group programs that tap into the social nature of adult learning, to coaching that helps you push past your business-limiting beliefs, you’ll walk away from our interactive experiences with energy and direction.
Our “teach-you-how-to-fish” mindset makes us different. Like hundreds of Accidental Marketers we’ve helped before you, you’ll build a better marketing brain that won’t have you chasing the next new thing.
Our Vibe
We're a place to....
- learn & focus on your marketing
- share your experiences & aspirations
- ask questions & contribute to the discussion
- exchange ideas, feedback & support
- develop healthy business connections
- respect people & confidences with good intent
- listen & be heard without judgement
We aren't a place to...
- engage in pushy sales. No, just no.
- dominate the conversation
- criticise, patronise or look down on others
- mine for secrets to sell to the competition
- find a life partner (if it happens, cool and we'll take the credit)
Our story, my promise
The Accidental Marketer was one of those rare 3am inspirations that made even more sense in the morning.
It emerged in days, not months. And the more it came together, the more business owners told me how needed it was.
The Accidental Marketer reflects my 20+ years as a Certified Practising Marketer, helping business owners, leaders and marketers make lasting business impact. I’ve taken all of that knowledge and experience of marketing and business and created affordable, business-owner-friendly programs to help you do your own marketing better, a little at a time.
Great marketing serves the business, not itself. Whatever Accidental Marketer program you choose, you’ll walk away knowing more and ready to take action.
Tania Cavaiuolo, Chief Pineapple
We Value...
Connection
We grow & learn in the company of others.
Curiosity
We welcome all ideas experiences & questions.
Cheer
We celebrate, encourage, help & create healthy vibes.
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