You can learn to do your own marketing better.
In businesses across Australia, Accidental Marketers look after marketing things because somebody had to do it.
You are the cheery receptionist or weary boss’s kid. Frazzled partner of a self-employed tradie. The overworked business owner whose brilliance elsewhere doesn’t shine in the ‘creative’ world.
Everything you’ve achieved so far you’ve probably figured out alone. And while you are probably doing great things, you know you could be doing marketing better.
Going solo can be confusing, exhausting, and hit-and-miss without a professional marketer in the mix. But what do you do when you aren’t ready to employ or hire a consultant?
We sit in the Goldilocks zone of marketing development.
Most marketing courses are either tactical (how to use MailChimp) or too intense (going to Uni). The Accidental Marketer sits in the Goldilocks zone between.
You’ll learn just enough marketing and behavioural science strategic principles to anchor your marketing decisions, with practical sessions you can apply to your business.
If you’d like to stop guessing, chasing shiny things, check out our bite-sized options to become a more confident Accidental Marketer in your business.
Our Bite-Sized Options
Blitz-it Bootcamp
Learn marketing and behavioural science essentials, and build a simple marketing plan with an expert’s help, live online, 6 sessions. Effort: Intense
Marketing Meet
These 2hr interactive workshops will give you expert grounding in a big picture topic, and help you apply it to your business.
Effort: Lower
Relate Like A Pro
Learn how to influence people better. You'll take a 7-question Quiz to discover your style, then apply it. Perfect for teams!
Effort: Lower
Coaching
Many business coaches aren’t marketers. We offer fixed and flexi packages to help you grow and stay on track.
Effort: Your Choice
Meet the fresh face behind the fruity brand
The Accidental Marketer was a rare 3am idea that made even more sense in the morning.
It’s the creation of Tania Cavaiuolo, a Certified Practising Marketer and experienced communications expert who has spent more than 20 years honing her craft.
Tania created The Accidental Marketer because small businesses deserve access to expert marketing advice too.
She wanted to package the most useful parts of marketing into practical, affordable support for people doing it themselves.