FAQs
We're here to provide the food for thought for that big beautiful brain of yours.
Frequently Asked Qustions
Who is the 'Accidental Marketer'?
If you’re visiting, it’s probably you.
An Accidental Marketer is someone who isn’t a marketer who looks after the marketing in a business because ‘somebody-had-to-do-it.’
The Accidental Marketer Australia is inspired by and created for you and delivers programs to help you wear the marketing hat more confidently.
What services do you offer?
We offer a mix of group and individual development options, from standalone workshops to an intense 6-week bootcamp.
Head to our Programs section to learn more and subscribe to keep up with the latest news and events.
How can you help me be a better Accidental Marketer?
We’re glad you asked! Everything we offer has one thing in common: to help you think more like a marketer so you can make better long-term decisions for your business.
The Accidental Marketer Australia sits in the Goldilocks zone between those who can help you learn hands-on skills (eg, setting up an online ad campaign) and going to Uni to learn marketing fundamentals.
Our programs help you apply the most important principles to your business in a practical way so your marketing approach is more strategic.
I have an Accidental Marketer doing the marketing for my business. Can you help them?
Yes! If your Accidental Marketer doesn’t have access to an experienced marketer as a sounding board, they may not be spending your money and time on the most important things for your business.
Contact us to talk about how we can help.
How much does it cost?
Each program has a different cost structure and some are listed publicly. We’ve worked hard to make our pricing accessible to micro and small businesses and creating a model to help you for a fair profit.
Who is behind The Accidental Marketer?
The Accidental Marketer is the creation of Tania Cavaiuolo, a Certified Practising Marketer who successfully influences and mentors business leaders and early-career marketers to focus more on what matters most. She’s passionate about building the capacity of people to do marketing that serves the business, not itself. Tania also runs See Marketing & Communications for those who want a do it for you service.
OK, what's with the fruit and vegetables with googly eyes?
To communicate that learning to do your marketing better doesn’t have to be boring. It can be intimidating to admit there are things you don’t know about marketing, particularly if you’ve been looking after marketing your business for a while.
We create engaging experiences to help Accidental Marketers become more confident, successful and feel comfortable asking their questions along the way.
And if you do our 6-week online Blitz-it Marketing Bootcamp, you’ll learn the very strategic reason these characters exist!
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