Blitz-it Marketing Bootcamp
Designed and delivered by a career marketer to equip non-marketers to better market their business.
Become a better 'Accidental Marketer' in 6 weeks!
Not every business needs a formal marketing plan – but you need strong foundations.
Blitz-it Bootcamp helps you develop a practical marketing framework for your business. You’ll work through every aspect covered in a traditional marketing plan, and learn the most important marketing and behavioural science principles you can use to grow your business.
It reflects 20 years of professional marketing expertise and is a completely unique interactive course – delivered LIVE online by an expert.
We also keep the group small so everyone can ask questions without it holding up our learning.
- 12 hours of expert tips and techniques
you can start using straight away - expert guidance and focus activities
to apply to your business specifically - quizzes and checklists
to help you find and fix key gaps - detailed session notes
to jog your memory when you need it - bonus list of free articles and podcasts
so you can dive deeper if you’re keen - small group, delivered live by an expert
so you can ask questions in real-time.
Course Outline
Week 1
Intro to marketing strategy
Hello, what marketing is (and isn’t), big picture of marketing strategy, understanding how your product category and type of audience will affect your marketing approach.
Week 2
How perceptions shape reality
You’ll explore your brand positioning and how your experiences, beliefs and assumptions influence your marketing approach and the results you’re getting from them.
Week 3
Good guide to consumer behaviour
Why people buy, how they decide, the ‘good enough’ substitute, and the importance of considering real & perceived barriers when crafting your offer and message.
Week 4
Building a cohesive brand
What are distinctive assets and how to build them, key components of writing compelling copy, the role of words and images in attracting the right people.
Week 5
Getting the word out effectively
Choosing your promotional mix, resourcing pros & cons, tips for working with suppliers and generative AI, and clever ways to avoid getting stuck in uninspiring ruts.
Week 6
Review, refine and protect
Optimising the customer and referrer experience , protecting your brand and IP, managing your reputation, what to measure when, why and how.
Plus, you'll receive a kit in the post with goodies to help you stay on track!
The Finer Details
Blitz-it Bootcamp
$1390
Plus GST
Full value $2400
Set the foundation for strong marketing impact.
- 6 x 2hr live online sessions led by Tania Cavaiuolo, a certified marketer
- Learn techniques and apply them straight away through practical exercises
- Small group (5 max) for a healthy mix of expert guidance, group wisdom and Q&A time
- A tool kit sent by post to help you remember and apply what you've learned
- Membership of an easy-to-use email-based forum to engage with other bootcampers
Register your interest in our next one!
Fill in your details and we’ll let you know when the next bootcamp is on.
What People Say
This bootcamp filled knowledge gaps I've wanted to plug for years. I highly recommend this to fellow creatives and business owners!
Kylie Meznar
First-time 4WD
Tania helps people learn marketing without feeling overwhelmed. It was a great environment and I picked up lots of 'accidental tips' to use!
Leath Margrie
The Lending Therapist
This course has given me structure - and mental space! It's fun, interactive and there's no fluff or padding.
Tim Allan
Podcast Central
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