Hello TEC Chair, thanks for visiting.

Strategic Marketing Development for non-marketers

Tania Cavaiuolo

It was lovely to meet you.

 

I'd run See Marketing & Communications for almost six years when I decided to help bridge the strategic marketing knowledge gap in Australian businesses.

 

I noticed how much airtime 'shiny' marketing things gained in business talks. Yet the fundamentals of success - correct market positioning, effective internal mindset, and actively managing brand health - didn't.

 

Many businesses evolve in unplanned ways. The marketing function can be late to emerge.

 

If there isn't a strong strategic marketer in the business and the right internal conditions, marketing can be underutilised and underperform as a growth driver. 

Let me help your TEC Group see marketing as a mainstay, not just a 'doer' sidekick.

 

I can help them to:

  • better understand the value of strategic marketing 
  • gain insights and tools they can share with their teams, and
  • explore ways to more effectively leverage marketing to stay competitive in a changing world.

You know your members. And I know how to energise smart people in relevant ways. I hope we can work together to deliver value to your group in 2024.

 

Tania Cavaiuolo
Certified Practicing Marketer

 

PS. Thanks Keith, for your encouragement and support as my TEC Chair.

 

The googly-eyes have it!

Tania created the Accidental Marketer Australia to help non-marketers think about marketing more strategically.

 

Born of a 3am brainwave that went live just four weeks later, it is a training and development offering Tania wanted to business leaders to find useful and memorable. 

 

Since launching the sub-brand in August 2022, Tania has worked with almost 100 business owners and received ratings consistently above 4.5 stars for her courses, workshops and coaching.

 

Tania hopes you agree the googly-eyed fruit brand she designed make a refreshing change from business websites with images of people pointing at clipboards. 

We acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay respect to Elders past, present and emerging, and all Aboriginal and Torres Strait Islander peoples today. 


We operate on Kaurna land in a home office located in the City of Charles Sturt, Adelaide.

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