Can you think of a small business who'd like to learn the best marketing and behavioural science tricks a 20-year career marketer uses?
I want to help Australia's "somebody-had-to-do-it" non-marketing folk be more successful by sharing the most important things I've learned from Uni and years of doing marketing strategically well.
My idea was born of empathy and emerged at 3am in mid-2022.
I'd run See Marketing & Communications for almost six years and always felt sad when I saw hard-working Accidental Marketers:
Marketing shouldn't be confusing, exhausting, hit-or-miss and certainly not risky.
When I woke up with the idea to empower non-marketing folk at 3am, I ran with it. Three months on, I kicked off my first online Bootcamp (rated 4.8/5 stars from the business owners who took part).
By teaching people "just enough," they can make better decisions about where they spend their time and money, whether they do the grunt work themselves or not.
This year, I'll be running:
If you know someone who would like to learn how to focus more on the things that matter most, please send them my way.
Tania Cavaiuolo
Certified Practicing Marketer
& Chief Pineapple
We acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay respect to Elders past, present and emerging, and all Aboriginal and Torres Strait Islander peoples today.
We operate on Kaurna land in a home office located in the City of Charles Sturt, Adelaide.
Hand crafted by our Chief Pineapple.
